Why Posting Reels Is Still Worth It (Even If You Don’t Go Viral)
If you’ve been avoiding Reels because you’re tired, overwhelmed, or just plain over trying to go viral — I get it.
Maybe you posted one Reel that flopped. Maybe you did go viral and it didn’t actually lead to clients. Or maybe you’ve never even tried because it feels like a lot of work for a “maybe” result.
Here’s the thing no bro marketer will tell you:
Reels don’t have to go viral to work. 💡
There are so many benefits to posting Reels — even if you’re getting 246 views and no trending audio in sight. And if you want to make them faster (without doing daily dance routines or filming your face every time), I’ve got a little Canva trick that’s going to save your life and your schedule.
Let’s break it all down — the mindset shift and the method.
First: Let’s Talk About What Reels Actually Do for You
Instagram Reels are powerful, not because they promise viral fame, but because they help your audience:
✨ Get to know you
✨ Understand what you offer
✨ See you as the go-to in your niche
Here are the real-world benefits of posting Reels — no 6-figure follower count required:
1. They Expand Your Reach — Even Without Going Viral
Even a small boost from the Reels algorithm gets your content in front of new eyes. That matters.
👉 A Reel with 500 views might sound “small,” but if 50 of those people were brand new? That’s a win.
And if just 5 of them followed you? And 1 of them bought from you later? That’s how sustainable marketing works.
2. They Build Trust Through Visibility
Reels show your personality, your process, and your perspective — fast.
This helps people feel like they know you (which is exactly what makes them more likely to read your captions, join your list, or hire you).
People don’t buy just because you exist online. They buy because they trust you. Reels build that trust.
We have some great templates in the shop, including these cute mockup style Reels. Check them out here.
3. They Create Instant Value
You can educate, entertain, inspire, or clarify something in 15 seconds. Reels let you package your wisdom into bite-sized gold.
🔥 You don’t need a viral moment to be valuable.
🔥 You don’t need perfect editing to be helpful.
🔥 You don’t need a content team to show up consistently.
4. They Work Harder Than Static Posts
Yes, we love a good graphic or quote. But the average reach on Reels still outpaces regular feed posts — especially when you add good hooks, trending sounds, or clever captions.
Even a recycled Reel (yep, reuse your stuff!) can perform better than a fresh carousel.
5. They Get Your Content Seen by the Right People
The goal isn’t to go viral. The goal is to get seen by the people who need what you offer.
That’s why Reels are powerful: they bring new people into your orbit, even if it’s just a few at a time. Small, steady growth >>> one-time fluke.
But What If Making Reels Feels Like… Too Much?
If Reels feel overwhelming, let’s simplify.
You don’t need to film every day or edit like a content creator. One of the easiest ways to stay consistent is to mix in Canva-based Reels templates — no camera roll stress required.
How to Create More Reels (Without Filming Yourself Every Time)
Say hello to the Canva Reels Mix — our favorite strategy for creating engaging, on-brand Reels without the burnout.
Here’s how it works:
👉 Step 1: Choose a Template with Movement
Use Canva’s Reels-sized templates that include animation, text-on-screen, or scene transitions. These give your video the energy of a Reel — without you having to film a single second.
👉 Step 2: Plug in Bite-Sized Content
Re-use what you’ve already posted. Great caption? Turn it into a tip-style Reel. Good quote? Animate it. You already have the content — Reels just make it go further.
👉 Step 3: Add a Hook, Then a CTA
Text hooks like “Struggling to write content? Try this.” or “Client red flag #2…” grab attention fast. End with a CTA like “Save this,” “Follow for more,” or “DM me for the full resource.”
👉 Step 4: Use Trending (or Just Good) Audio
You don’t have to jump on every trend. Pick a sound that fits the vibe — educational, emotional, chill. Even a quiet background track adds polish.
👉 Step 5: Schedule and Post
Batch a few at once so you always have one ready. Reels perform better with consistency — but you don’t have to post daily to win.
Want Help Getting Started with Reels?
Try our 5 FREE Instagram Reels Templates and create reels in Canva in minutes
These templates are:
Easy to customize (just drop in your text + brand colors)
Designed for small biz owners who don’t want to dance for the camera
Built to help you show up with confidence and consistency
Whether you're looking to create more Reels to add to your on camera Reels, or you’re camera-shy, creatively tired, or just need a jumpstart, these are your low-effort, high-impact shortcut to showing up today.
Reels Don’t Need to Be Viral to Be Valuable
Let’s recap why Reels are still worth it — even when the numbers aren’t flashy:
✅ They get your content seen by more people
✅ They build trust faster than any other format
✅ They let you repurpose content in creative ways
✅ They create value and visibility without requiring perfection
✅ They help you stay consistent — especially with Canva in the mix
Consistency > virality. Always.
You don’t need to do the most. You just need to do it your way, with tools that make it feel doable — not draining.
TL;DR: Why You Should Still Be Posting Reels (Even in 2025)
✅ Reels = trust, reach, visibility — not just vanity
✅ Small reach can still lead to real results
✅ Canva templates make it easier than ever to create Reels without filming
✅ Grab our 5 free Reels templates to post your next video today (fill the little form above and I will send it to you!)
✅ You don’t need to be viral — you just need to be consistent
Keep showing up — even imperfectly. Because a branded Reel that took you 5 minutes is still 100x better than one that never gets posted. 🤩
Manu Muraro is the founder of Your Social Team, which helps small entrepreneurs grow their business through content marketing, especially email and Instagram.
In 2021 Manu launched Your Template Club, one of the first Canva Template for Instagram subscriptions in the world to provide social media managers and small business owners with content templates designed for engagement.
Manu has also more recebtly started the first Instagram Reels Award Show, The Reelies Awards and an email marketing membership, Your Inbox Team.
Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy.