This Week's Viral Instagram Trends, Turned Into Templates to Post Today (Trends for July: Week 3)
Every Monday I sit down, scroll through what is actually working on Instagram that week, and turn it into something you can post in minutes instead of hours. This week we have five trends, and honestly, this batch might be one of my favorites. We have got a meme that loops your audience right back to buying from you, a doodle guy who is having a full emotional moment, and a carousel trick that I have not used since we first started Trend Drops.
If you are already inside Your Template Club, you know the drill. Grab the pack, drop in your photos and words, post before everyone else catches on. If you are new here, welcome. This is exactly what Trend Drops is for.
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Trend One: "You're This Close" Carousel
This one is a throwback with a twist. A long time ago, back when Trend Drops first started, we did a version of this that was animated and icon based. It did really well then, and I have been watching it come back around, except this time creators are using realistic hands instead of icons, and instead of just zooming in on the reveal, you zoom out at the end to review what you were even talking about.
The idea is simple. Each slide of the carousel zooms out a little wider than the last, so your audience keeps swiping just to see the full picture. That makes it perfect for teasing an offer, building up to a win, or revealing something your audience has been waiting on.
To customize it, I put together two versions so you have options depending on what you are promoting. One uses a laptop mockup, which is great if you have a program, a course, or anything digital that is hard to photograph on its own. You can drop your face into that mockup or swap it out completely for whatever you are selling. The other version uses a different hand and object, so if you are recommending a physical product or something you sell, you can swap in a camera, or really any product shot you have.
Here is the part that saves you the most time. The text on this template does not change from slide to slide. Once you write your caption for the first slide, you literally copy and paste it onto every other slide. You are only changing the image that is zooming out. That is the whole trick.
Trend Two: Thanks for Saving My Life
If you have not seen this meme yet, you are about to see it everywhere. It is the little doodle guy getting dramatically emotional, thanking something or someone for changing his life. The joke is in how over the top it is, and that is exactly why it works so well for business content.
The move here is to swap in whatever you sell as the thing that changed his life. It could be as literal as "I'm just literally a matcha" or as tied to your business as "I'm just literally a course to help you do this and that." If you are a service provider, this is your moment to be a little dramatic about the value you provide. I'm literally just a hairdresser. I'm literally just an SEO expert. You get the idea.
To make it yours, you can either use a photo straight from Canva's photo library and remove the background, or if you want to feature yourself or your actual product, drop that image in instead. If you are camera shy, this is one of the easiest trends to do without ever showing your face. A hair comb and scissors sitting next to the doodle guy tells the whole story if you are a hairdresser. Let the object do the talking.
Trend Three: Reasons to Follow or Unfollow Me
This is the trend that takes the longest to customize, not because the design is complicated, but because it asks you to actually think about who you are and what you stand for. You list out your values, your quirks, your hot takes, scattered around a photo of yourself, and it becomes the best excuse for your audience to actually get to know you.
If you want to add a little extra polish, here is a trick I used on this one. I cut the photo out of its background and layered the hair slightly above the follow and unfollow line, which gives it a bit more depth. It is a nice touch, but it is not necessary. If you are short on time, you can drop in any photo from Canva's library, position it where you like, and move on.
There are two versions built into this template, so pick whichever fits your brand better. You can also delete the background entirely and swap in your own brand color if that feels more on brand for you. My pro tip here is do not stop at one. Create a few red card statements and turn the whole thing into a carousel. It gives your audience more to relate to and keeps them swiping through your whole post instead of just one slide.
Trend Four: Is There a Problem
This is the cheeky one, and I love it because no matter what your audience picks, they end up in the same place, which happens to be your offer. The flowchart asks is there a problem, walks through a couple of yes or no branches, and every single path loops back to the same answer. It is playful, it is clever, and it shows your audience you already know what they need before they say it.
The version I built uses a movie as the example, but this is completely adaptable to whatever you sell. Swap the icons for your product, your service, or even a photo of yourself with something like "get help from an expert" written across it. If you have a brand partner, their product works here too. The point is not the specific images. The point is that the flowchart always lands on the same conclusion, and that conclusion is you.
The arrows are also fully customizable to match your brand colors, so this one can look completely different from account to account while using the exact same structure underneath.
I Have Two Moods
This is a personal favorite of mine, mostly because I say hehe entirely too often in real life. The format is simple. You have two moods: hehe, surrounded by everything that makes you or your audience happy, and not hehe, which is just the same stick figure guy sitting there with a frown.
For the hehe side, fill it with whatever brings you or your ideal client joy. That could be what you sell, what your best clients love, or anything that signals to your audience that you get them and they are in the right place. For the not hehe side, we built the frown version from scratch since there was not one that matched the vibe we wanted, so it is ready to go exactly as is.
This one works because it is instantly relatable. People do not have to think hard to understand it, and that makes it easy to tag a friend or share, which is exactly the kind of engagement we want this week.
Which Trend Should You Post First
If you only have time for one this week, look at what you are trying to accomplish. If you are building toward a launch or a reveal, start with the you're this close carousel. If you want your audience to actually get to know you, the follow or unfollow trend is worth the extra few minutes it takes. And if you just want something fast and shareable, thanks for changing my life or is there a problem will get you posted in ten minutes flat.
You do not need to post all five. Grab the one or two that fit your brand this week, save the rest for later, and remember that the whole point of Trend Drops is catching these before they get oversaturated, not after.
If you are already inside Your Template Club, log in and grab this pack. If you have been thinking about joining, this week is a great time to see exactly what you get with every Trend Drop.
Trending Templates Released as Instagram Trends Emerge
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Photo: KVC Photography
About Manu Muraro
Manu Muraro is the founder of Your Social Team, a content marketing brand helping small business owners grow through strategic email marketing and Instagram content.
She’s the creator of Your Template Club, one of the first Canva template subscriptions designed for Instagram, and the founder of Your Inbox Team, a weekly email marketing membership that helps entrepreneurs send consistent, high-converting emails in under 15 minutes.
Manu is also the creator of The Reelies Awards, the first award show celebrating Small Business Owners and Creators’ creativity and originality in Instagram Reels.
A former creative strategist at Cartoon Network, Manu brings award-winning experience to everything she creates — from viral Reels to done-for-you content that saves time and drives results.
👉 Follow Manu at Your Social Team on Instagram