Our Top 10 Pieces of Content from 2024 as Social Media Experts
Last year was a HUGE one when it comes to creating content for our business. We created so much content. Experimented with new platforms. Left platforms entirely. Grew our email list. Started testing paid ads. And so much more.
Content ranging from informative Instagram Carousel, to entertaining TikTok videos, we covered the latest trends and topics our audience cared about the most.
And we wanted to round it all up for you!!
We want to share our top 10 best performing pieces of content from 2024 to showcase what resonated well and drove the most impact for our brand presence online. Let’s begin the countdown (not in order of importance)…
Our Top Performing Social Media Ad
In the first 4 or 5 years in the business, we did not try paid ads on any platform. A few years back we decided to give ads a try, hired a few agencies to test it out… but ultimately, the results were underwhelming so we put ads on pause. After a year-long break, we started to produce ads in house and we are getting great results!
Currently we are only creating Reels based ads, varying our visuals, calls to actions, and pointing people to different products. Most of the ads are pushing towards freebies to get people on our email list, or directly selling our lower ticket products. And the fun part?! Most of our ads are created using our Reels templates or created from existing Reels with generic music.
So check out our top performer for the year that generated thousands of dollars in revenue!!
Our Top Performing Instagram Post
The messaging behind this post resonated with SO many people across so many different platforms throughout this year. It is a message that we are proud to shout from the rooftops. We incorporated our founder, Manu, and her story and it was a huge hit on social media. Whether we conveyed this message as a TikTok video, as a story on Instagram Stories, or as you see here a quote post for our feed… it was a huge, INSPIRING success!
This post performed similarly to some of our most popular Reels!
Our Top Performing Instagram Carousel
This post was so powerful we posted it at LEAST 4 times this year. That’s how good it performs… each… and every… time. So this is your sign to create powerful, hard hitting, Instagram Carousels that your audience loves. And this is your permission slip to repurpose and reuse it multiple times a year.
Our Top Performing Instagram Reel
A pretty view + trending Vibey jazz + a hot topic + a little bit of luck helped this Reel go a wee bit viral. This reel had: 401k views, 20k likes, and 2.5k saves. And it took like one minute to make. That is the power of easy content creation with a message that your audience needs to hear.
Our Top Instagram Story
Instagram Stories have felt like a bit of a struggle over the last year. With decreasing views Stories can feel like a total bummer when looking at the analytics. But when we did look back at the analytics, one strategy held strong this year. The “black story” strategy. If you’ve been around here for a little bit, you’ve probably seen us talk about, and swear by the “black story” strategy. Here is how it works:
Let your last stories expire
Create an all black background with simple text in white with a link
Don’t design it whatsoever, this is key
Make your pitch for what you’re selling or a freebie.
Leave it as an only Story until it expires and see what happens
A simple story and strategy for direct sales!! This particular one reached over 6.5k accounts and accounted for 399 clicks directly to the link of a product we were promoting!
Our Most Viral TikTok Video
Ok, now we don’t always aim for virality on TikTok as a practice for the platform - but we knew we were onto something with this video in particular! This video combined one of our most relatable topics (see top performing Instagram Feed Post above for a frame of reference) with a pinch of Taylor Swift and it got people LOOKING!! Again, this TikTok video took only a few minutes to create and post, but generated 351k views!
Our Top Selling Instagram Reel
While this Reel was not one that went viral, or had a ton of views, or even had the best engagement. But this one was not only the most fun to make all year… but it was one that generated tons of sales! This Reel was used to promote a new product - and we wanted to add in a bit of humor, clearly the acting skills from Manu worked!!
Our Top Thread Post
Like we said before, we had fun playing around with new platforms… Threads being one of them!! When Threads first popped on the scene we were so excited because we left Twitter (or X) a long time ago, but missed creating that style of content. Threads was the perfect blend of our love for Instagram (since we could bring our audience with us) and written content.
So much so, that we even repurposed this Thread into a top performing Carousel on Instagram too. And yes, our top-performing Threads, is about Threads itself. Talk about Meta. You get it? The pun? Ok, we will stop now.
Our Top Post with the Most Clicks
This is the post that got us the most clicks… over 1,000 people asked for the link! This one was such a fun one to create, and the tool that we recommended (and why so many people clicked) was so much fun too! Watch the video and you will find out why!
Our Most Saved Instagram Carousel
Whoever said carousels are dead… didn’t see the 114 followers we got from this post alone!! This is arguably one of our top performing Canva templates of all time (you saw it above in number three of this countdown). It’s so visually appealing and such a great way to give so much value to your audience in such a small format.
This carousel had over 1600 SAVES!! Yes, saves!!
There you have it - our 10 highest-performing social media posts and content from 2024!
We hope this recap not only showcased some of our proudest content achievements, but also provided some inspiration if you’re looking to level up your own social media content in 2025! We have even bigger plans this coming year, so make sure to follow and stay tuned.
Want to grow your Instagram account?
If you're trying to grow your Instagram account with a content strategy, you're most likely not seeing many results. You need a content strategy and a growth strategy that are both possible for you to execute with your bandwidth.
In this class, we will define what each of them are and how to create both for your business. Includes a bonus Growth Strategy Planner!
Manu Muraro is the founder of Your Social Team, an Instagram training membership and content shop to help social media managers and Instagram savvy women entrepreneurs to beat the algorithm and grow their organic engagement (yes, even in 2021).
This year she also launched Your Template Club, a Canva Template subscription to provide social media managers and Instagram savvy business owners with content templates designed for engagement in their inbox.
Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2017, Manu started Your Social Team with the mission of helping women entrepreneurs and social media managers grow engagement and sales through Instagram without the overwhelm.