Instagram marketing tips: How to do a split-screen Instagram live with a guest
It’s Valentine’s Day!
Today I decided to play Instagram Matchmaker and have people tag someone they would love to do an Instagram live with (if you missed our post or are reading this at a later date, it’s not too late to tag someone).
But Why Do A Split Screen Life With a Guest?
Bringing in a guest and their new perspective is a great way to keep things interesting and offer value to your audience
When you go live with another account, both audiences get notified you’re live, so you both get exposure to each other’s audience.
It’s a great way to get more eyes on your live, as you can both promote the live in advance in your stories
I chose my guest. They said yes. Now what?
Plan ahead. Think of what you will say, write down some bullet points and prepare 5-8 questions for your guest in advance. Don’t forget to have them introduce themselves in the beginning.
Send your guest a calendar event with the questions and tell them how they join your live. They have to start watching your live when you go live, and then you can add them by clicking on the two happy faces on the bottom right of your screen, they accept and are in. Easy peasy.
Check in. Before I go live with someone, I always DM them 5 minutes prior to make sure they are ready to go, because once you go live, if they don’t show up you can’t really stop to message or call them.
Be still. Make sure you both put your phones on a tripod, or just lean it against something so the cameras aren’t moving. One moving camera alone can be distracting, but two moving cameras are no fun.
Add the topic. Before starting your live, have one short line saying what the live is about and inviting people to ask questions. As soon as you start your live, add that to comments and then tap on the comment and pin it, so everyone who joins half way will know what you’re talking about (see screenshot with PINNED comment).
Promote the biz. Don’t forget to give some announcements at the beginning and at the end of your live. Use this time to promote one of your products or services and remind people how to work with you.
If all that is a little intimidating to you and the thought of going live is nerve wrecking, remember that if something goes wrong, it’s totally okay. When I did my first live with Stephanie Gilbert of The Social Media CEO no one could hear the audio. It was a complete flop. But guess what? Because of that live, we built a relationship that became very valuable to each other’s business —while having a blast!
So just try it. It’s Valentine’s day and worth putting yourself out there to find true Instagram love from your collaborators and your audience.
Much love,
Manu
PS: if you want help executing your live, sign up for a membership where you get unlimited ongoing support via our FB group and live classes too!
PS2: If you’re not being luck in IG love lately, you may like this post.
