How to Make your Instagram Content Perform Better using Canva Templates
Instagram engagement is NOT a new conversation. It is NOT a new problem. Everyone has been talking about Instagram engagement going down since like... 2018. This is not a new concept.
And while Instagram engagement will continue to decline, because as the platform grows…
… more people join the platform.
… more people create content.
… more people means more competition.
BUT - there are ways to make sure that your content will stop the scroll, potentially increase your engagement, and more importantly bring awareness to your small business so you can sell more.
And you can help your content perform better using Canva templates. Yes, Canva templates!!
We have been creating content in Canva for what seems like forever. We create and strategize about 90% of our content all inside of Canva, and for good reason!! It is such an easy design tool, and we have created templates to make it easier to create and customize Instagram content for our business.
So, after years of posting, years of research, years of data, and YEARS of trial and error, we want to pass some knowledge along to you based on our own analytics!!
Here are some of our top-performing posts, and the Canva templates we used to create them!! We are going to look at metrics like:
Most Liked
Most Plays
Most Commented
Most Saved
Most Shares
Most Follows
Most Website Clicks
Canva Templates to Increase the Number of Likes on Your Instagram Posts
When you want a quick win, a quick burst of engagement, likes are sometimes the easiest metric to increase. The main focus here is to create a piece of content that will help stop the scroll when your audience is looking through their feed. With these Canva templates, the people in your community won’t be able to resist giving you a double tap!
Canva Templates to Increase the Number of Views on Your Instagram Reels
Typically Reels are created inside of Instagram, or recorded on your camera, but you can still use Canva templates in your Reels content creation for a quick boost in views. These Reels don’t require you to do your hair or makeup, let alone get out of your PJs.
Canva Templates to Increase the Number of Comments on Your Instagram Posts
When you create a post that generates a ton of comments, you know it is something that your audience relates to, or something that they want to continue having a conversation about. This is one of the most time consuming things your followers can do when interacting with you, but that is why it is such a valuable metric to want to increase. With these posts, you are more likely to spark dialogue between you and your community online.
Canva Templates to Increase the Number of Saves on Your Instagram Posts
When someone saves your Instagram post, they likely want to come back to review it later. They found your post so valuable that they want to return to consume it over and over again. If you want to increase the number of saves that you get, you have to create content that is HIGHLY valuable for your audience. With these Canva templates it is so easy to educate your audience and give them your knowledge!
Canva Templates to Increase the Number of Shares on Your Instagram Posts
When content is shared (whether privately in DMs, or shared publicly to Stories) someone loves your content so much that they couldn’t help but blast it out to their friends and community! The power in this is that you have the ability to reach a brand new audience, that no only sees your content, but may be coming into your ecosystem for the very first time. Hello new audience members and potential customers, and with these Canva templates, your audience will actually want to share your content!
Canva Templates to Increase the Number of Follows from on Your Instagram Posts
When your posts generate a lot of new followers, that is a HUGE accomplishment. When looking at this metric we know that that particular post is being shown more on the explore tab, is picked up by the algorithm and shown as a suggested post, or someone found that piece of content and found it so valuable they just HAD to follow you. You want this type of content to help you reach a NEW audience and have your content discovered by people that aren’t already following you!
Canva Templates to Increase the Number of Website Clicks from on Your Instagram Posts
And last but not least, we ALWAYS love seeing people take further action away from Instagram through the content we put out. When you increase website clicks you are leading your audience into your funnels, giving them your freebie to grow your email list, or even generating a sale for your business. While these types of posts might get LESS engagement when it comes to the other metrics above, these posts are still so important to your strategy when posting on Instagram.
5 FREE Canva Reels Templates
Oh, and if you want to test our templates out on YOUR Instagram to increase engagement and other metrics, we have something special for you!
Get your hands on 5 FREE Canva templates to help you create Instagram Reels for your small business!!
Manu Muraro is the founder of Your Social Team, an Instagram training membership and content shop to help social media managers and Instagram savvy women entrepreneurs to beat the algorithm and grow their organic engagement (yes, even in 2021).
This year she also launched Your Template Club, a Canva Template subscription to provide social media managers and Instagram savvy business owners with content templates designed for engagement in their inbox.
Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2017, Manu started Your Social Team with the mission of helping women entrepreneurs and social media managers grow engagement and sales through Instagram without the overwhelm.