How to Grow Your Instagram Followers with Reels without dancing or having the music feature!

One of the biggest objections I hear to creating Reels is “I don’t dance!”

There is a commonly-held belief that you need to be able to dance to be able to have a Reel that goes viral and helps grow your follower count.

In reality, that couldn’t be further from the truth!

How to Grow Your Instagram Followers with Reels without dancing or having the music feature!

When it comes to creating successful Instagram Reels, you need to keep your ideal audience member in mind-- what kind of content do THEY like to consume and how?

Creating education or inspirational Reels is a great way to build rapport with your audience and position yourself or your products as the solution to their problems. 

I have had a number of Reels go viral with very little production value and zero dancing or music involved.

My ideal audience member is 25+ and usually a busy professional or entrepreneur— I knew that dancing videos weren’t going to be a big draw for them!

Here are 3 reels you can make that don’t require you to dance or even point to the air!

  1. Bust a common myth or objection you hear from your ideal audience member: challenge a limiting belief they might have and pique their interest in you and your services!

  2. Share a tutorial or quick how-to: these easy wins are low-hanging fruit and a great way to get your audience to trust you.

  3. Behind the scenes: a day in the life or your favorite tools and resources. 

Even better: none of these reels require the music feature on Instagram, which is great news for most business accounts who don’t have access to this feature.

No music in Reels? Here’s how to add your own audio instead.

Dancing is NOT a requirement to grow your followers using Reels.

Showing up as yourself and sharing educational or inspirational snippets is a great way to serve your community while still growing the number of followers in your Instagram account-- no dance moves required!


Ready to start growing your Instagram followers using Reels?

Reel Talk Course

Check out the course Reel Talk, by Burden Brand Management.

They have grown their own IG account to 17k followers by doing simple Reels and will teach you how you can do it too.

We bought the course ourselves and loved it!


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Guest blog post by Laura Burden- Bitoiu

Laura Burden- Bitoiu is the founder of Burden Brand Management, a social media management and marketing agency based in Vancouver, Canada. Her agency works with multi-million dollar health and wellness brands to create and successfully manage their online presence and build their audience. In her spare time, Laura loves hanging out with her Italian greyhound and has dedicated time to finding the perfect poutine.


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