How to Create Taylor Swift-Inspired Graphics in Canva (+ Free instagram Templates for Different Eras)
Taylor Swift didn’t just dominate streaming chart, she reshaped the way we think about aesthetics, branding. Each album -and era- comes with a look, a color palette, and a visual tone that’s instantly recognizable.
And if you’re a small business owner, content creator, or coach? That’s a goldmine of inspiration for your own parodies and “Swifie Core” content.
But before we start, we have a gift for you 💝 👇
To make it easy to channel those vibes into your content, I created 5 free Canva templates inspired by Taylor's most iconic eras.
They're designed to be edited and posted in minutes, whether you're promoting something new or just having fun online.
Get the free templates here → https://yoursocial.team/free-5-eras-canva-templates
Why Taylor Swift’s Eras Are Branding Gold
There’s a reason her aesthetic is everywhere—from Pinterest boards to IG posts to merch design. Each era is its own brand. As a business owner, that’s the kind of visual consistency and creativity we dream of.
Whether you’re channeling the clean, editorial vibe of 1989 or the poetic softness of Folklore, each era gives you:
A clear visual mood
Built-in color and font inspiration
Instant familiarity (aka share-worthy content)
If you’ve ever posted something and thought, “This just doesn’t look like me,” try building content around one of these recognizable styles. It helps your posts feel cohesive without feeling repetitive.
What Is the “Life of a Showgirl” Font?
You might have seen this phrase all over your search traffic or Pinterest boards—it’s the dramatic, retro-style typeface used in Taylor’s Eras Tour visuals and the rumored TS12 content.
The original font isn’t in Canva (it’s called Showgirl and lives in other design software), but there are some Canva-friendly swaps that give a similar vibe:
Trade Gothic Condensed Italic (best match)
Libre Baskerville
Abril Fatface
This look is bold, editorial, and slightly nostalgic. Perfect for quick facts about you or strong brand statements that your audience will relate to.
Canva Fonts That Match Each Taylor Swift Era
Based on the traffic to our Taylor Swift font guide blog post, these are the font picks that have Swifties and small business owners alike searching, pinning, and posting.
Taylor Swift (Debut Era)
Best Canva Font: Sacramento
Other options: Dancing Script, Satisfy
Mood: Country roots, handwritten charm, light and nostalgic
Fearless
Best Canva Font: Gloock
Other options: Cinzel Decorative, Alex Brush
Mood: Romantic, slightly dramatic, fairytale vibes
1989
Best Canva Font: Permanent Marker (for album title), paired with Dekko for subtitles
Other options: Special Elite, Archivo Narrow
Mood: Clean, modern, vintage-camera energy
Reputation
Best Canva Font: UnifrakturMaguntia
Other options: BlackChancery, Anton
Mood: Bold, dramatic, grayscale intensity
Lover
Best Canva Font: Satisfy
Other options: Selima, Clicker Script
Mood: Dreamy, pastel, romantic chaos
Folklore & Evermore
Best Canva Font: Cormorant Garamond
Other options: Libre Baskerville, Playfair Display
Mood: Storybook, muted, moody elegance
Midnights
Best Canva Font: League Spartan
Other options: Tan Mon Cheri, Noto Serif
Mood: Late-night retro, dark and soft glam
The Tortured Poets Department
Best Canva Font: Droid Serif
Other options: PT Serif, EB Garamond
Mood: Writerly, dark academia, poetic melancholy
The Life of a Showgirl (TS12)
Best Canva Font: Trade Gothic Condensed Italic
Other options: Abril Fatface, Libre Baskerville
Mood: Theatrical, old-Hollywood, maximalist femininity
Follow us on Instagram @yoursocialteam to see more content like this…
What’s Inside the Free Canva Template Pack
You’ll get 5 completely editable Canva templates—each inspired by one of Taylor's most visually iconic eras. These are designed for quick edits and big visual impact.
Here’s what’s included:
🪩 The Life of a Showgirl-Inspired Template
Green collage background, hints of glitter and bold italic type. Fun template to talk a little about what you do.
💝 Lover-Era Inspired Template
Bright, pastel, and script-forward. Use this for feel-good template in your content for intro posts, or storytelling or sharing what you do!
🌤️ 1989 Era-Inspired Template
Dreamy beach and blue sky vibes. Use it for short facts about yourself, like years of experience, when you started your business, number of awards or other statistics.
✨ Eras Tour Poster-Inspired Template
Dreamy feather and pink and orange hues. Pair with a cute and confident photo of yourself. Ideal for storytelling posts, behind-the-scenes content, or heart-led messaging.
📝 TTPD (The Tortured Poets Department)-Inspired Template
Moody and instrospective vibes. Fun to use with some drama about mundane tasks and struggles of your audience or yourself.
Download them free here → https://yoursocial.team/free-5-eras-canva-templates
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Alt text: Preview image showing 5 free Canva templates inspired by Taylor Swift album eras
How to Use the Templates to Grow Your Brand
Here’s how to make these work hard for you:
Use them for planned promotions or spontaneous posts
Add your brand fonts/colors—or keep the original mood for a themed moment
Match them to trending audio, captions, or Taylor references for max shareability
Add a CTA and link to your freebie, newsletter, or shop
These posts don’t just look good—they’re designed to move people to action (and attract your fellow Swiftie clients).
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Alt text: Instagram post using Taylor Swift-inspired Canva template to promote a small business offer
Want Your Emails to Match Your Posts?
Once your graphics are live, don’t let your email list miss out on the moment.
If you’re posting consistently but struggling to send regular emails, I created a weekly membership just for you: Your Inbox Team. Members get:
A fresh email template every week
Matching Canva headers/footers
Ideas for promos, storytelling, and sales—done for you
It’s perfect if you want your emails to feel consistent with your grid and convert.
Explore the membership → https://yoursocial.team/inbox-team
TL;DR
Taylor Swift’s eras offer built-in visual branding inspiration for your content
Canva makes it easy to recreate those aesthetics with the right fonts and colors
I created 5 free templates inspired by the Lover, Reputation, 1989, Folklore, and Midnights eras
You can download them free here: https://yoursocial.team/free-5-eras-canva-templates
Want help writing emails that match your visuals? Your Inbox Team has you covered
Don’t forget to grab the 5 FREE Eras Taylor-Inspired Canva Templates for Instagram!
Manu Muraro is the founder of Your Social Team, which helps small entrepreneurs grow their business through content marketing, especially email and Instagram.
In 2021 Manu launched Your Template Club, one of the first Canva Template for Instagram subscriptions in the world to provide social media managers and small business owners with content templates designed for engagement.
Manu has also more recebtly started the first Instagram Reels Award Show, The Reelies Awards and an email marketing membership, Your Inbox Team.
Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy.