How to Generate More Sales on Social Media for Your Small Business: Post MORE Content
Are you ready to ramp up your social media game and see real results in sales? As a seasoned social media expert with over two decades of experience, I'm here to shake up your perspective with a potentially controversial opinion: when it comes to effective social selling, quantity might just edge out quality. Let's dive into why posting more could be the secret sauce to your social media success.
How to Sell More on Social Media for Your Small Business
The Power of Posting: Why More Is More
In the digital age, the saying "less is more" doesn't necessarily apply to social media marketing. The truth is, your potential customers are bombarded with countless messages every day. To cut through the noise, your brand needs to make frequent appearances on their feeds to stay top of mind.
The Science Behind Frequent Posting
Research dating back to the '80s suggests that a consumer needs multiple interactions with a brand before they decide to make a purchase. In today's fast-paced, digital-first world, this number is likely even higher. By increasing your content output, you're not just increasing your visibility; you're also increasing the chances of your message being seen and acted upon by potential customers.
Quality vs. Quantity: Striking the Right Balance
It's important to note that while posting more frequently can be beneficial, this doesn't mean you should sacrifice the quality of your content entirely. The key is to find a balance where your content remains engaging and true to your brand's voice without requiring extensive resources for each post.
When creating more content to help you sell your products, services, or digital offerings, there are a few types of content that you should lean into:
Quick Tips and Tricks: Share short, actionable advice related to your product or industry.
Behind-the-Scenes Posts: Give your audience a peek into your company's daily operations or product creation process.
Customer Testimonials and Reviews: These can be simple posts but are incredibly effective at building trust and credibility.
Leveraging Content for Sales Campaigns
First, let's talk about what a social media campaign even is. A social media sales campaign is a targeted marketing effort designed to promote products or services and drive sales through content you post on social media.
While that is a very basic, and honestly boring definition, we like to approach sales campaigns in a much simpler way. For small business owners, this simply means promoting ONE specific product, and talking about it on social media for a specific period of time.
Typically when you promote an offer on social media, you might put up a post or two, and then be REALLY disappointed that you really didn't sell that much. And maybe you feel a bit discouraged and you don't want to post "sales-y" content ever again. Instead of posting less, you should post MORE, in the form of a sales campaign. Let's break it down:
A post on social media... doesn't address every detail of your offer, is not seen by enough people, is not enough for most types of decision makers to make a purchase, happens almost daily
A sales campaign on social media... can address all details of the offer in the different pieces of content, is seen by a lot more people, addresses all types of decision makers, should happen about every 6 weeks
Sales campaigns can be use to launch a new product, offer a special promotion for current offers, or simply increasing awareness and generating sales for something you already sell.
Utilizing a variety of content types can significantly enhance your sales campaigns. Here’s how you can create a mix that keeps your audience engaged and drives sales:
Crafting a Content Calendar
Develop a content calendar that includes a mix of content types—high-quality product demos, simple posts announcing product availability, customer testimonials, and more. This diversity ensures that your audience receives constant reminders of your offers, keeping your products fresh in their minds.
Example of a Successful Sales Campaign
Imagine a campaign that utilizes carousels showcasing product features, simple polls in Stories to engage users, feed posts that talk about the details of your offer, and even Reels that poke fun at pain points that your offer might solve. Each piece of content serves a distinct purpose: educating, engaging, or converting your audience. This multifaceted approach ensures that your audience interacts with your brand in various ways, increasing the likelihood of a sale.
Sales Campaign in a Box: The 8-Day Campaign®
If you're not currently running tailored campaigns, consider The 8-Day Campaign®. This sales strategy system includes everything from Canva templates to email templates, a campaign planner, and a lesson to teach you everything you need to know about running a successful campaign!
Our signature sales system helps you streamline the process and maintain consistency across your campaigns. It's essentially a campaign-in-a-box, designed to keep your content strategy on track and driving revenue.
Sell On Instagram Without The Fear Of Being ‘Salesy’
A DONE-FOR-YOU LAUNCH CAMPAIGN WITH STRATEGY + SOCIAL AND EMAIL TEMPLATES TO HELP YOU SELL MORE
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In the world of social media marketing, more content often means more opportunities to connect with potential customers. Remember, the goal isn't just to post for the sake of posting but to strategically craft messages that resonate with your audience and lead to sales. So, don’t be afraid to up your content game and watch as your engagement—and ultimately sales—soar.
Manu Muraro is the founder of Your Social Team, an Instagram training membership and content shop to help social media managers and Instagram savvy women entrepreneurs to beat the algorithm and grow their organic engagement (yes, even in 2021).
This year she also launched Your Template Club, a Canva Template subscription to provide social media managers and Instagram savvy business owners with content templates designed for engagement in their inbox.
Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2017, Manu started Your Social Team with the mission of helping women entrepreneurs and social media managers grow engagement and sales through Instagram without the overwhelm.