Everything You Need to Know About Instagram’s New Video Editing App, Edits
Instagram just dropped a brand new video editing app called Edits, and it might be the most useful tool they’ve released in years—especially if you're a woman entrepreneur, digital marketer, or content creator trying to keep up with short-form video without losing your mind.
Let’s be honest: video content is king right now. But creating it consistently? That's a whole other story. Between filming, editing, adding text, finding music, and getting it to look just right for Reels, TikTok, or Stories, it can feel like a full-time job.
That’s where Edits comes in. It’s a free mobile video editing app made by Instagram—no watermark, no fluff—and it's rolling out globally now.
What is the Edits app, and who is it for?
Think of Edits as Instagram’s answer to CapCut and InShot. But instead of trying to be everything for everyone, it's designed specifically for mobile-first creators who want fast, high-quality, professional-looking content without switching between five different apps.
👉 Perfect if you're a small business owner, social media manager, coach, or course creator who’s constantly saying, “I know I need to post video, but I don’t have time.”
Edits gives you tools to:
Shoot with an upgraded camera
Capture up to 10 minutes of video
Organize your projects
Browse an “Inspiration” tab for trending audio and visual styles
Export videos without a watermark (hallelujah)
And it’s completely free. 👌🏽
What makes Edits different from CapCut or InShot?
Let’s do a quick comparison—because if you’re like most creators, you’ve already dabbled in a few editing apps and don’t want to learn yet another platform unless it’s really worth it.
Feature-by-feature breakdown:
No watermark
Edits: Yes
CapCut: No (unless you post to TikTok first )
InShot: Yes
Trending Reels audio & style cues
Edits: Integrated
CapCut: No (just for TikTok)
InShot: No
Built-in analytics
Edits: Yes (engagement + skip rate)
CapCut: No
InShot: No
Free to use
Edits: Yes
CapCut: Yes
InShot: Yes (with ads)
Camera quality
Edits: Top tier selfie cam
CapCut: Average
InShot: Average
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What really stands out? People are already commenting on how much better the Edits camera is compared to their phone’s. If you create a lot of talking-head videos or tutorials where you're on screen and struggle with the selfie camera or lighting on your phone, this one feature alone could be the reason you love this app.
From a comment on our post:
“I recorded a test selfie and OMG it looked SO much better than my regular phone cam.’”
How women entrepreneurs can use Edits in their content strategy
Let’s break this down: whether you’re building your personal brand or growing a product-based biz, video is essential. But it has to be doable. Edits makes it faster, easier, and actually fun.
🎥 For Instagram Reels & Stories
Use Edits to:
Batch create 3–5 Reels in one sitting (just write the scripts and go for it!)
Record b-roll
Match text overlays to your brand fonts and colors (without feeling clunky)
Export clean, watermark-free videos you can schedule or post later
→ Pro tip: Pair these videos with our plug-and-play Canva graphics from Your Template Club to cover your non-video content too. Reels + graphics = chef’s kiss content mix.
💌 For Email Marketing
Want to spice up your email content? Drop in a 15-second video at the top of your weekly newsletter—maybe it's a quick "behind the scenes," a tip, or a teaser for a new product or post.
→ Not sure what to say in your emails? Your Inbox Team has you covered with weekly done-for-you email templates plus matching Canva headers and footers (because yes, we like our emails as pretty as our feed).
📱 For Cross-Posting to TikTok, Pinterest, or YouTube Shorts
Because your Edits exports don’t have an Instagram watermark, you can repurpose your videos across other platforms without looking like you copied and pasted. Just switch up the caption or hook.
But will using Edits actually help me grow?
Here’s the thing: no app is going to explode your following overnight. But consistent, high-quality, engaging video content can move the needle. Edits removes some of the biggest friction points (editing overwhelm, tech fatigue, app-hopping), so you can create content more effectively and stay consistent.
And the app is built to help you improve over time:
You can track how often people skip your videos
You can view engagement metrics right in the app
You can test different styles and formats—without needing to start from scratch every time
This is strategy made simple.
Is Edits available on Android too?
Yup! Edits is available now in the App Store and Google Play Store. If it hasn’t rolled out to your country yet, keep checking—it’s going global as we speak.
TL;DR – Why Edits is worth your time
Edits is a new, free, Instagram-created app for mobile-first video editing
Better selfie camera, longer clips, watermark-free exports and integrated with Instagram, which can be a big advantage compared to CapCut for those who use Instagram as your main content platform
Ideal for women entrepreneurs, marketers, and content creators who want done is better than perfect tools
Makes it easier to create consistent Reels, email videos, and cross-platform content
Pairs beautifully with Your Template Club for fast batching
Final Thought: You Don’t Need to Be a Video Editor to Post Great Video
You don’t need a ring light, a video degree, or five editing apps. You just need a simple system—and the right tools. Edits is shaping up to be one of them.
So go ahead, film a little tip. Talk to the camera like you’re texting a friend. Use Edits to polish it up. Post it. Then do it again next week.
🔥 You’re building brand trust every time you show up—and now it’s finally easier to do that without burning out.
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Manu Muraro is the founder of Your Social Team, which helps small entrepreneurs grow their business through content marketing, especially email and Instagram.
In 2021 Manu launched Your Template Club, one of the first Canva Template for Instagram subscriptions in the world to provide social media managers and small business owners with content templates designed for engagement.
Manu has also more recebtly started the first Instagram Reels Award Show, The Reelies Awards and an email marketing membership, Your Inbox Team.
Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy.