Trying to Grow Your Instagram Followers? You Need To Look Beyond Your Content Strategy
Let me guess: you’re trying to grow your social media audience on Instagram, but aren’t seeing the results you want, am I right?
While it’s harder to grow a targeted audience on Instagram today than it was the years past, especially if you want to attract the right leads to be your next customers and clients, it’s still very possible if you have the right strategy. Or may I say Strategies, plural form?
One of the biggest disconnects I see when people are trying to grow their Instagram followers, is that they don't have a Growth Strategy, only a Content Strategy.
The Difference Between a Content Strategy and a Growth Strategy for Instagram
Make no mistake, Content Strategy and Growth Strategy are two different strategies for different goals. To put it simply:
Content Strategy: a plan for the content you will share to engage your audience and promote your business
Growth Strategy: a plan to get exposed to audiences that don’t already follow you and convert them into followers
But while Content and Growth Strategies can overlap a little, they are most definitely not the same. A Content Strategy is not enough to grow your audience substantially.
At the same rate, most Instagram Strategies that do help you grow your followers have nothing to do with creating and posting content — I know what you’re asking now…
“But how about creating Reels to grow your audience?”
Posting Instagram Reels is one of the few strategies that overlap from a Content and a Growth Strategy. Creating and posting Reels that are entertaining and thoughtfully created for your niche can attract the right audience and even help you grow fast if you have some of your Reels go viral and get a lot of traction.
But many times, Reels can bring you the wrong people for your business, that may not be a good fit to buy your products, services or courses. Especially if you’re not doing hyper targeted reels for your niche and mix in some more personal and random topics.
That happens because many times people find your Reels through trending audios, and some will follow you because they like the Reels you create and want to keep an eye to create similar ones for their own accounts.
I love Reels and they are definitely a part of both my own content and growth strategies for both my @yoursocialteam and @yourtemplateclub accounts. But I don’t recommend that your only strategy to grow.
You also need other growth strategies to bring the right eyes to your profile.
That's why I created a free training for you to learn all about Growth Strategy and create one that works for your business.
This free 30-minute pre-recorded class will only teach you what you need, simplified and easy to implement, even if you’re not in marketing. It includes bonus worksheets where you can put together a Growth Strategy that works for you in less than 10 minutes (seriously, you will see!).
Can’t wait to see what you do when you create a sustainable growth strategy to support your business on Instagram for the long run. So when you watch the class, DM me on Instagram and let me know what you think!
Need help with Reels? OurReels and Reels Covers Templates for Instagram are 100% customizable for your business and help grow engagement
Our templates are easy to customize, come with demo videos and work for any business in any niche: Product-based businesses, Service-based businesses and Personal Brands, including influencers, celebrities, coaches and more.
We also have a pack of Captions created specifically for Instagram Reels, with shorter hooks that are easier to see and want to click.
Manu Muraro is the founder of Your Social Team, an Instagram training membership and content shop to help social media managers and Instagram savvy women entrepreneurs to beat the algorithm and grow their organic engagement (yes, even in 2021).
This year she also launched Your Template Club, a Canva Template subscription to provide social media managers and Instagram savvy business owners with content templates designed for engagement in their inbox.
Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2017, Manu started Your Social Team with the mission of helping women entrepreneurs and social media managers grow engagement and sales through Instagram without the overwhelm.