20 Calls to Action (CTAs) You Can Use on Instagram to Engage Your Audience
Calls to action are a huge part of your Instagram strategy. Sometimes they may sound a little obvious, I mean, most people would know to look for a link at the link in our bios, right? Sometimes.
But with people’s short attention span on Instagram, combined with the amount of content they are consuming, if they don’t see a clear call to action asking them to take the next steps, they will most likely just keep scrolling.
The other day I shared 20 Calls to Action you should use on Instagram to engage your audience.
But I have to confess this Reel was WAYYYY over the top and not the best format to really share this much information with you.
See what I mean?
That's why I'm sharing my list of 20 Calls To Action (CTAs) for Instagram to copy and paste into your IG captions, Stories and Reels.
Getting your audience in the habit of engaging with you by following your lead in your CTAs is a lot more powerful than just having them comment saying you look cute -- which is super nice of them, but doesn't get you closer to your business goals.
You want to get them in the habit of waiting for your lead and following it, so when it’s time to actually sell something, they will be used to doing what your CTA tells them to, whether it’s to go click on the link in bio to get to your website after watching a Reel, DMing you to book a call or tapping the link sticker in your Story.
Not to mention the more they engage with all your content, the more they will see your posts, Stories, Live replays and Reels in higher priority on their feed because of the way the Instagram algorithm works (click here for more on how the algorithm ).
So here we go..
20 CTAs that you can use in your Instagram content to engage your audience.
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There's no perfect number or ratio for anything when it comes to Instagram (yes, you heard me!), but I personally like including different CTAs in around 95% of my content, which is probably why you're here (and I so appreciate you!).
Want Caption Templates for Instagram that are 100% customizable for your business and include lots of effective Calls to Action?
We have Caption templates packs for Product-based businesses, Service-based businesses and Personal Brands (including influencers, celebrities, coaches and more. We also have a pack of Captions created specifically for Instagram Reels, with shorter hooks that are easier to see and want to click.
Manu Muraro is the founder of Your Social Team, an Instagram training membership and content shop to help social media managers and Instagram savvy women entrepreneurs to beat the algorithm and grow their organic engagement (yes, even in 2021).
This year she also launched Your Template Club, a Canva Template subscription to provide social media managers and Instagram savvy business owners with content templates designed for engagement in their inbox.
Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2017, Manu started Your Social Team with the mission of helping women entrepreneurs and social media managers grow engagement and sales through Instagram without the overwhelm.