3 Ways to Optimize the Link in Your Bio on Instagram
Discover how to turn your single Instagram bio link into a powerful traffic-driving machine. Learn expert tricks to boost clicks and keep your followers coming back for more!
Ready to make your bio link work harder for you? Let's face it, that tiny space in our bio is prime real estate. It's often the only clickable link on our entire profile. So why not make the most of it?
Let's dive into three different ways to optimize your Instagram bio link. These strategies are so simple, you'll wonder why you didn't try them sooner. Whether you're a business owner, influencer, or just someone who loves to share, these options are the best way to optimize the links in your Instagram profile!
Number One: Using Instagram's Native Link Feature (easy)
Remember when we could only add one measly link to our bio? Those days are gone! Instagram has stepped up its game, and now we can add multiple links right in our profile. How cool is that?
What is the native link feature?
Instagram's native link feature lets you add up to five links directly to your bio. It's like having a mini menu right on your profile. You can link to your website, your latest blog post, your online store, or anywhere else you want your followers to visit.
How to setup multiple links in your Instagram Profile:
Go to your profile
Tap "Edit Profile"
Find "Links" section
Tap "Add external link"
Enter link title and URL
Repeat up to five times
If you don't see this feature yet, hang tight! Instagram is still rolling it out.
But using Instagram's native link feature has some big perks:
It's free! No need to pay for a third-party service.
It looks clean and professional.
Your followers don't have to leave Instagram to see your links.
You can change your links anytime without updating your bio.
To get the best results with multiple links, try these tips:
Use clear, catchy titles for each link
Put your most important link first
Update your links often to keep things fresh
Mention your links in your posts and stories
Number Two: Create a Custom Link Tree (intermediate)
What if you want to share more than five links? Or maybe you want a bit more control over how your links look? That's where a custom link tree comes in handy and there are a TON of third party software and tools to help you implement this... no coding or heavy design required on your end!
What's a link tree?
A link tree is like a mini-website that holds all your important links in one place. It's a single page with buttons that lead to different destinations. When someone clicks the link in your bio, they see a list of all the places they can navigate to.
Some of the most popular link tree services are: Linktree, Linkin.Bio, Liinks, and so many more! Most offer free plans with paid upgrades, but are all super easy to use!
How to make your own link tree for Instagram, here's what you do:
Sign up for a link tree service (we recommend Link.in.bio from Later)
Choose a design you like
Add your links and give them titles
Customize the colors and fonts if you want
Save your changes and copy your new link tree URL
Paste that URL into your Instagram bio
And just like that, you've got a link tree! Now, there are a few tips and best practices to make the most out of your link tree without overwhelming your followers when they land there:
Use eye-catching button text
Keep it short and sweet (5-7 links is usually enough)
Put your most important links at the top
Use your brand colors and logo
Update it regularly with new content
Number Three: Build a Custom Landing Page (advanced)
Want to take things to the next level? A custom landing page might be just what you need. It's like having your own mini-website right from your Instagram bio.
What's a custom landing page?
A custom landing page is a special webpage you create just for your Instagram followers. It's like a link tree, but you have total control over how it looks and works. You can add images, videos, and even forms to collect email addresses.
You don't need to be a tech wizard to make a landing page, but it is a bit more time intensive and design heavy. Here are two easy options:
Use your website: If you already have a website, you can create a new page just for Instagram. Most website builders like WordPress, Wix, or Squarespace make this super easy.
Use Canva: Canva is a free design tool that lets you create beautiful landing pages without any coding. They have templates you can use to get started fast.
Your landing page should be all about your Instagram followers. Here are some things you might want to include:
A warm welcome message
Links to your most important content
A signup form for your email list
Your latest products or services
Social media buttons
A brief "about me" section
Remember, most people will visit your landing page on their phones. Keep these tips in mind to make sure that your custom landing page is mobile friendly:
Use big, easy-to-tap buttons
Keep text short and sweet
Use images that look good on small screens
Test your page on different devices
A custom landing page takes a bit more work, but it can really pay off. It's a great way to show off your brand and connect with your followers.
Choosing Your Link In Bio Strategy
So, which one should you choose? Remember, there's no one-size-fits-all answer. You might even want to try all three and see what works best for you! But here is a bit of guidance to help get you started:
If you just want to share a few important links, go with Instagram's native feature. It's simple and gets the job done.
If you have lots of links to share and want an easy solution, a link tree is your best bet.
If you want total control and a chance to really show off your brand, a custom landing page is the way to go.
The most important thing is to choose a method that makes it easy for your followers to find what they're looking for. Keep your links up to date, make them easy to tap, and don't be afraid to mention them in your posts and stories.
Your Instagram bio link is a powerful tool. With these tricks, you'll be well on your way to more clicks, more engagement, and more success on Instagram. So go ahead, give them a try! Your followers (and your stats) will thank you.
Manu Muraro is the founder of Your Social Team, an Instagram strategy and templates business that helps ethical brands with a sense of humor grow their organic engagement and sales using Instagram.
Your Social Team also offers Your Template Club, a Canva template subscription to help social media managers and busy business owners get more results and save time.
Born and raised in Brazil, Manu moved to the U.S. in 2000, right out of college, to work for Cartoon Network, where she made an award-winning career in creative for 15 years.
Manu started Your Social Team in 2017 and has worked with brands like Teachable, Brit+Co, James Beard Foundation, Open Table before shifting focus to women founded small businesses and social media professionals.