3 Things You Need To Know About The Instagram Algorithm To Grow Your Account
Most people don’t understand how the algorithm truly works, and blame it for not being able to grow and the lower engagement we see on Instagram these days.
However, the challenge with Instagram today is not the algorithm, but how fast the platform is growing – Instagram doubled in size in the past 2 years, and has now more than 1 billion accounts.
People follow a lot more accounts than they used to, which means they miss many posts and engage less, even with accounts they care about.
The algorithm actually helps people like you. Just the fact you’re here to learn more about Instagram and improve your account, already puts you ahead of literally millions of accounts who don’t.
And here are 3 more things you need to know to stop worrying about the algorithm for once and for all:
1. INSTAGRAM DOESN’T HIDE ANY POSTS
It only reorders feeds according to interest, relationship and recency. If anyone scrolls down long enough, they will see all posts from accounts they follow (including yours).
2. THERE’S NOT ONE ALGORITHM FOR YOUR ACCOUNT
Your content ranks differently in each person’s feed. That’s established by how often they use Instagram and their level of engagement with your content or content that is similar to yours.
3. PERSONAL ACCOUNTS ARE NOT FAVORED OVER BUSINESS ACCOUNTS
So make sure you have switched to business account and use all its benefits: insights, contact buttons, auto-publishing through approved partner apps and ability to create ads.
Now we can stop stressing out about the algorithm and just accept that Instagram’s reality has changed! Time to adjust our expectations and put our focus into actions that help us grow our accounts and business, which I assure you is still possible today!
Did I hear a sigh?
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How to get your account ready to grow (yes, most people forget this crucial step!)
10 ways to get new targeted followers and grow your account
Important strategies to convert these new followers into customers and clients
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Manu, Founder of Your Social Team