10 Easy Instagram Content Ideas You Can Create in Minutes
In today's fast-paced online landscape, maintaining a strong and engaging presence on Instagram is essential for small businesses. BUT - we understand that time is often a scarce resource for busy entrepreneurs.
As a small business owner, you're well aware of the challenges that come with juggling multiple responsibilities. From managing your products or services to handling customer inquiries, finding the time to curate compelling Instagram content can be a daunting task.
So we want to help. Let’s make content creation EASIER. No more chasing the latest and greatest content idea, or feeling confused on what you should be posting.
We're here to help you create Instagram content in just a few minutes. These ideas will not only save you time but also keep your audience engaged and excited about your brand. We've compiled this list of quick and creative content ideas that will help you maintain a consistent presence on Instagram without the need for hours of planning and design work.
Quick Tips for Effortless Instagram Content Creation
Before we dive into the 10 content ideas, we want to first run you through some of our favorite content creation tips that we use in our creation process, so that creating captivating Instagram content doesn't have to be a time-consuming endeavor.
By implementing a few smart strategies, you can streamline your content creation process and make it more efficient. Here are some quick tips to help you create Instagram content effortlessly:
Utilize Templates: You have to lean into using templates for creating content for your small business. This can include branded Canva templates, consistent graphics, caption formats, and branded color schemes.
Repurpose Existing Content: Take advantage of content you've already created. Convert blog posts, customer testimonials, or even old social media posts into engaging Instagram content. Repurposing not only saves time but also reinforces your brand message.
Batch Your Content Creation: Dedicate specific time blocks for content creation. Instead of creating posts on a daily basis, set aside a few hours each week to plan and schedule your content in advance. This approach allows you to maintain a consistent presence without daily content creation stress.
10 Easy to Create Pieces of Content for Instagram
By incorporating the tips above into your Instagram content strategy, you'll be well on your way to effortlessly creating engaging posts that resonate with your audience. Now, let's explore the 10 easy Instagram content ideas that will make your life even easier. BONUS: if you want help designing any of these pieces of content, we are including a Canva template for each idea to help you execute if you aren’t sure how to design them!
Content Idea One: Tweet Graphic
Create a Reel with a tweet-style graphic on top of a video background! The best part about this… no Twitter (or, “X”) account needed, you can create this all inside of Canva AND cross promote across multiple different platforms. These content pieces perform well and deliver an impactful message to your audience.
Canva Template Used: Reel Memes
Content Idea Two: Educational Infographic
The best way to quickly teach your audience something is to create an informational and educational infographic. By prioritizing fun visuals, you can help stop them from scrolling, deliver value, and continue to educate more in your caption, while also potentially pointing them to your offer. BONUS: Create it as a Reel with a moving background!
Canva Template Used: Reels List
Content Idea Three: Bright and Colorful Quote Post
Create a fun and engaging quote post and encourage your followers to reshare it! This helps bring your content in front of a new audience… potentially leading to new followers. Create a short and impactful quote, and pair it with a bold font and bright colors. As an added step, create multiple versions with different colors and share it as a carousel. People are more likely to share to their stories if they find a color they love.
Canva Template Used: Quotes for Women Entrepreneurs
Content Idea Four: Video Collages
Create a fun, moving collage you can post as a Reel and cross promote on other platforms too. You can add a quote as a “PSA” or “Friendly Reminder” to deliver an impactful message or as a notification for something important coming up in your business. You need a moving element, like a video in the background, or an animation in the foreground. Designing these might be a bit more complex because of the layering techniques, but we’ve got you covered with our MOST popular template that always gets amazing engagement.
Canva Template Used: Moving Messages
Content Idea Five: Two Part Carousel
Deliver a quick tip to your audience with a two slide carousel, with a hook on the first slide, and the tip on the second slide. This one is a great way to share your knowledge and expertise and it won't take you a ton of time to create. This works really well, because your audience is likely to see this post multiple times in their feed.
The first time they will see the first slide, and then hopefully swipe to see the tip
The second time they will see the second slide, getting value right away
Canva Template Used: Pro Tip Carousels
Content Idea Six: Strategy Carousel
Teach a more complex strategy or process in a multi-slide carousel for your audience to swipe through. This is the type of content that will pop up in the explore tab and will help educate your current AND potential followers.
Slide one: Feature a hook or a title
Slide two-five: Teach your strategy or concept
Last slide: Include a call to action to learn more or grab one of your offers
Canva Template Used: Educational Carousel
Content Idea Seven: Messages in Real Life
The idea is to create a message you might see out and about, in your real life, using stock images and text. The key here is to make it super inspirational or motivational so that people want to share it!
Canva Template Used: Messages IRL
Content Idea Eight: Introduction Post
Introduce yourself to your audience so they can get to know you through the content you create! This is a great way to build trust with your audience and show off your personality in your content. To make it even more fun, use bubble-style graphics and text with a layered or collage graphic.
Canva Template Used: About Me Text Bubbles
Content Idea Nine: Pinned Posts
This is the best way to maximize your pinned posts strategically… and keep them beautiful! Create a billboard style post series for people that land on your profile and need to get a jist of who you are, what you do, and what you sell. The key is to create it in a 3:1 ratio, and upload as three separate posts to then pin to the top of your Instagram profile.
Canva Template Used: Profile Pin Banner
Content Idea Ten: Set Your Boundaries
Create a carousel post that communicates your boundaries with your followers and pin it to the top of your profile, create it as a guide, or regularly share it in your stories and highlights. This helps guide your audience on an experience with your brand on social media, and set expectations.
Canva Template Used: Boundaries Carousel
These posts take just MINUTES to make - especially if you use our Canva templates! Try out all of these posts over the next month and see what your engagement looks like, if your audience has grown, or if you have sold more on Instagram!
Want to grow your Instagram account?
If you're trying to grow your Instagram account with a content strategy, you're most likely not seeing many results. You need a content strategy and a growth strategy that are both possible for you to execute with your bandwidth.
In this class, we will define what each of them are and how to create both for your business. Includes a bonus Growth Strategy Planner!
Manu Muraro is the founder of Your Social Team, an Instagram training membership and content shop to help social media managers and Instagram savvy women entrepreneurs to beat the algorithm and grow their organic engagement (yes, even in 2021).
This year she also launched Your Template Club, a Canva Template subscription to provide social media managers and Instagram savvy business owners with content templates designed for engagement in their inbox.
Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2017, Manu started Your Social Team with the mission of helping women entrepreneurs and social media managers grow engagement and sales through Instagram without the overwhelm.